Get inspired by some of history’s greatest copywriting.
What are 'Opportunity Costs'?
When you choose something, you decide not to do something else.
42 Laws You Should Know (Part 6)
Handy rules of thumb that shed light on why things are the way they are.
42 Laws You Should Know (Part 5)
Handy rules of thumb that shed light on why things are the way they are.
What is 'Counterfactual Thinking'?
The lowdown on why we create alternative narratives for past events.
‘Deep Work’: What You Need To Know
Four strategies for helping you get more done in less time.
42 Laws You Should Know (Part 4)
Handy rules of thumb that shed light on why things are the way they are.
4 Reasons Why School Sucks
Don’t leave your education to the system.
42 Laws You Should Know (Part 3)
Handy rules of thumb that shed light on why things are the way they are.
10 More Mental Models Worth Knowing
Helpful frameworks to clarify your thinking and improve your decision making and problem-solving skills.
42 Laws You Should Know (Part 2)
More handy rules of thumb that shed light on why things are the way they are.
The 4 Things Shaping Your Life
The ones that you have control over at least.
10 Mental Models Worth Knowing
Use these frameworks to clarify your thinking and improve your decision making and problem-solving skills.
42 Laws You Should Know (Part 1)
Handy rules of thumb that shed light on why things are the way they are.
The 6 Principles of Persuasion
Learn how to influence others by learning these timeless principles.