Most of your thinking happens on autopilot. In other words, you don’t think consciously about why…
Rory Sutherland's '11 Rules of Alchemy'
Rory Sutherland is like crack cocaine for those interested in marketing and human behaviour…
Sir John Hegarty’s Top 10 Ads of All Time
Where’s the best place to seek inspiration for your next ad campaign? Read on to find out…
The Only Marketing Checklist You’ll Ever Need
What makes the ultimate marketing campaign? Read on to find out…
42courses podcast with Dan Ariely
Recently, we were honoured to have Professor Dan Ariely on our podcast to talk about his new book and all things behavioural science…
For Better Ideas, Read Some Sci-Fi
What do the iPad, Skype, and Self-driving cars have in common? The answer is they were all ideas conceived by science fiction writers long before they became a reality.
The Ostrich Effect: Why we focus on the trivial and ignore the material
There are many examples of successful companies ignoring the looming threat to their business…
Why You Need A System For Capturing Ideas
Robert Greene was born in LA in 1959. He attended the University of California, Berkeley…
Seven Factors That Made Zara The UK’s Top Retail Brand
Amancio Ortega Gaona was born on 28th March 1936 in Castile and León in the Northwest of Spain…
What are 'Tradeoffs'?
In 2001, the Pentagon commissioned Lockheed-Martin to create a multipurpose aircraft that would fulfil the different needs of the Air Force, Navy, and Marines…
Are You On A Manager's Schedule Or A Maker's Schedule?
Paul Graham is a successful entrepreneur and tech investor who cofounded Y-Combinator, the world's most respected startup incubator. He’s also a gifted writer…
Protecting Cows Using Behavioural Science
We look at the ingenious ‘Eye-Cow Project’ developed in response to big cat predators.
What Are 'Dark Patterns'?
Why it’s sometimes hard to get what you want from a website.
Our Brand Building Course Is Now Live!
Are you ready to take your brand to the next level?
5 Brilliant Examples Of Predatory Thinking
Thinking in a linear fashion will only get you so far.