We’ve motored through a healthy number of books this year at 42courses…
15 Interesting Things We’ve Learnt in 2023
As we near the end of another year, it's time to reflect on some of the interesting stuff we’ve learned.
Our Advertising 101 Course Is Now Live!
Ready to embark on an exhilarating journey into the world of advertising?
How does the brain solve tricky problems?
What happens in your brain when you try to solve a problem? Knowing the answer can…
Edward de Bono’s ‘B.R.U.T.U.S' Idea Technique
Generally speaking, when you’re coming up with ideas, the first ones are the worst…
How a small debt led to the invention of the safety pin
You'd be forgiven for thinking that when it comes to solving problems…
Rory Sutherland's Top 10 Ads of All Time
Rory Sutherland is Ogilvy UK's Vice-Chairman and former IPA President. He’s the author of…
10 Mental Models for Creative Thinking
Most of your thinking happens on autopilot. In other words, you don’t think consciously about why…
Rory Sutherland's '11 Rules of Alchemy'
Rory Sutherland is like crack cocaine for those interested in marketing and human behaviour…
Sir John Hegarty’s Top 10 Ads of All Time
Where’s the best place to seek inspiration for your next ad campaign? Read on to find out…
The Only Marketing Checklist You’ll Ever Need
What makes the ultimate marketing campaign? Read on to find out…
What Is The Intention-Action Gap?
We've all been there. You set out with the best intentions – perhaps planning to walk each morning…
42courses podcast with Dan Ariely
Recently, we were honoured to have Professor Dan Ariely on our podcast to talk about his new book and all things behavioural science…
For Better Ideas, Read Some Sci-Fi
What do the iPad, Skype, and Self-driving cars have in common? The answer is they were all ideas conceived by science fiction writers long before they became a reality.
The Ostrich Effect: Why we focus on the trivial and ignore the material
There are many examples of successful companies ignoring the looming threat to their business…