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Behavioural Science

Are you ready to harness the power of behavioural science to change your business for the better?

Every business faces challenges, they can be anything from getting customers to buy more of what you sell, to getting more signups on your website.

Sales and marketing teams can only do so much with the tools they have available, this is where behavioural science comes in.

Behavioural science is the study of human behaviour and why we do what we do. Small behavioural changes can have big impacts on your business, these changes are often low cost or free to implement.

You’ll learn from the wonderful Rory Sutherland as well as a carefully selected bunch of his friends from around the world.

You’ll explore a simple framework you can use to research, design and implement your behavioural changes. In addition you will walk away with practical tips for generating ideas, selecting ideas, running effective workshops, getting stakeholder buy-in and more.

On completion, you’ll receive a certification from Rory and Ogilvy as well as feeling confident to apply the wonders of behavioural science to your business.

What's Covered

WHY APPLY BEHAVIOURAL SCIENCE TO BUSINESS?

HOW TO CHANGE BEHAVIOUR

BUILDING YOUR INTERNAL TEAM

DIAGNOSING THE PROBLEM

GENERATING YOUR IDEAS

PUTTING IT ALL INTO PRACTICE

MEASURING THE OUTCOMES

BEHAVING ETHICALLY

INSPIRATIONAL CASE STUDIES FROM AROUND THE WORLD

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