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The only thing stopping you from being a great writer is yourself.

In this course we’ve chatted to industry legends such as Steve Harrison from the world of copywriting to put together a masterclass in copywriting.

Whether you’re an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called ‘content’, or you simply want to persuade your colleagues to adopt your point of view, this course will help you write better copy.

It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on recent scientific research, this course will help hone your skills - whether you’re writing websites or press ads, e-books or direct mail, brochures or blogs, posters or landing pages, emails or white papers.

What people are saying about 42courses

Lucas F.


Learning here is like ending a series that you love, you feel empty when is over.

Magnus H.


So glad I signed up! The variety of techniques to test your understanding is great and the team behind the scenes even better.

Ian H.

United Kingdom of Great Britain and Northern Ireland

42courses helped me land a plum job as a copywriter! So I love you all for life!

Nicola R.

South Africa

Fantastically interesting, diverse and ultimately engaging, perfect for the curious.

Andra N.

United States of America

Impeccable learning experience. The material is carefully curated and extremely engaging.

Diana M.

South Africa

Glad I took the leap! Not only educational but also entertaining, which is still very rare these days.

Hannah T.


Happy I joined. I really enjoyed the interesting case studies and handy tips that you can look back on.

Sarah B.

United Kingdom of Great Britain and Northern Ireland

The gamification format makes the courses addictive and so much easier.

Magda B.

United Kingdom of Great Britain and Northern Ireland

I didn't know what to expect, but delighted I joined. Excellent stuff. It made my morning commute much more bearable.

Remi C.


42courses is one of the best e-learning platforms. Enjoy the ride.

Charlotte B.

United Kingdom of Great Britain and Northern Ireland

Really easy to digest and the right balance of video and article content.

James S.

United Kingdom of Great Britain and Northern Ireland

Very accessible and entertaining, thoroughly recommended.