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The art of entrepreneurship in business

Innovation and Entrepreneurship go hand in hand, but most of us don’t run our own company.

Thankfully there is a thing called Intrapreneurship.

Intrapreneurs are the ones that drive organisations. They’re the firestarters, and they relentlessly pursue change. This is essential for any company that wants to stay relevant in this rapidly changing world.

If you work at a company, or even if you run one, this course will help you figure out how to bring about change in a practical and effective way. Throughout the course you’ll pick up tools and methods to make your business better that you can start using today.

You’ll learn from global industry leaders from companies like Google, Havas, and Experian as well as creative industry legend, Dave Trott.

If you want to master the art of making meaningful change, then this is for you.

How does it work?

Who is this for?

  • Anyone looking for personal growth inside of another company
  • Entrepreneurial people looking to thrive at work
  • CEO’s, Founders, or owners of companies looking to encourage entrepreneurship internally


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Access to all courses. Paid monthly.
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Paid monthly.
All Courses (Yearly)
Save 30%
Access to all courses. Paid yearly.
Access to all courses.
Paid yearly.
Pay by Course
Lifetime access to this course
Lifetime access for a
single course.

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Understand what defines intraprenurship. How does it differ from entrepreneurship?


Why intrapreneurship is important and why organisations should be encouraging more of it.


How to spot intrapreneurial qualities, build and maintain a strong tribe and foster a culture of innovation.


Understand the fine line an intrapreneur walks between and autonomy and constraints, and master the day-to-day skills it takes to be an excellent asset to your company.


The nuts and bolts of getting things done as an intrapreneur in a large organisation. How to identify a sponsor, measure success, employ a startup mentality and more.


Looking to the future, how to stay relevant, and how to keep growing.





Lucas F.


Learning here is like ending a series that you love, you feel empty when is over.

Magnus H.


So glad I signed up! The variety of techniques to test your understanding is great and the team behind the scenes even better.

Ian H.

United Kingdom of Great Britain and Northern Ireland

42courses helped me land a plum job as a copywriter! So I love you all for life!

Nicola R.

South Africa

Fantastically interesting, diverse and ultimately engaging, perfect for the curious.

Andra N.

United States of America

Impeccable learning experience. The material is carefully curated and extremely engaging.

Meet your

Thought leaders

Dave Trott

Dave Trott is a British advertising legend. He’s written three books and keeps a lively and provocative blog. He also regularly speaks to industry audiences around the world and has won pretty much every advertising award under the sun. Dave also happens to be Nicole’s mentor.

Website: davetrott.co.uk
Twitter: @davetrott

Nicole Yershon

Nicole rose to fame by creating one of the first innovation units inside an advertising agency. Ogilvy Labs became a benchmark around the world for intrapreneurship and innovation, winning multiple awards and creating positive change across the organisation. Nicole is now the founder of Lab For Hire™, a consultancy that helps companies and individuals become better smarter thinkers and better innovators.

Website: NicoleYershon.com
Twitter: @nicoleyershon

Julie Doleman

Julie is a force to be reckoned with and an inspiration. Originally from the USA, Julie now calls London home and is the Managing Director of Global Expansion at Experian, a fortune 100 company.

LinkedIn: Julie Doleman

Paul Frampton

Paul is an energetic and visionary leader and former CEO of Havas Media Group UK. Paul was recently voted one of the UK’s top ten Marketing Influencers. He also has advisory roles for Women in Marketing as well as The Big Youth Group, and has empowered several intrapreneurial initiatives for Havas.

Twitter: @Paul_Framp
YouTube: Paul Frampton

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What people are saying

Nick B.

South Africa

Great practical insights. Really motivating.

Nick B.

South Africa

Great practical insights. Really motivating.

Andy V.

United States of America

I was skeptical about whether this course could help me because I'm part of such a massive organisation, but it absolutely did. No matter what kind of business you have, this course can give you so many tools and tricks to make your work better, more innovative, and honestly, more exciting.

Francesca F.

United States of America

Don't take this course if you don't have a burning desire to make an impact. It is full of immediately implementable ways to start disrupting your industry fro within your company.

Kate H.

South Africa

This course is not like normal education! I loved the real world example sand stories that show you how each of the skills you learn can be implemented. Nicole makes intrapreneurship seem so accessible and practical, I can't wait to start making some meaningful change in my company.

Magda B.

United Kingdom of Great Britain and Northern Ireland

This course is a MUST for anybody who works in or owns a company. Nicole Yershon delivers seriously impactful lessons with real-life stories about innovation and change, it's inspiring and useful. How often do you get that combination?

Aiden C.


Do you need a kick up the backside to get you going and make a fucking impact? I did, and this course delivered exactly that. Anyone who has ever tried to introduce a new thing to their company will love this because it's everything you went through, plus the answers on how to get it right.

Dave D.

South Africa

I have read business book after business book and was looking for something different. This course wasn't only different, it was fun, insightful and hugely illuminating. Intrapreneurship seems like a niche topic but this course is honestly for anyone who wants to make their business better.

Claudia S.

United Kingdom of Great Britain and Northern Ireland

I thoroughly enjoyed the course and the format was refreshing considering I’ve spent the majority of my life learning in numerous different ways. Particularly because the course content is all about doing things differently. Some wonderful stories in there too.

Cecilia M.


excellent course, very transformative

Natasha M.

North Macedonia

By taking this course, you will have a deeper understanding of the value of intrapreneurship; be exposed to real-life case examples; and be able to spot potential opportunities to practice intrapreneurship👍

Starley S.

United States of America


Louise W.


Fabulous course useful for all whatever your level

Matt P.

United Kingdom of Great Britain and Northern Ireland

Really enjoyed this course - it exceeded all my expectations. Learnings can be applied immediately to change the culture of your workplace and how you approach business challenges at work.

Aliza R.

United Kingdom of Great Britain and Northern Ireland

Intrapeneurship is not something that is often talked about, but Nicole's journey is fascinating. This should be a mandatory course for anyone creating a new department.

Yakov G.


I think it can be addition to the innovation course.

Silvi S.


Learned about a few new concepts in this course and by the end of it even came up with a new idea which I can now start working on. Besides, I never knew a sponsor is anything else but someone who throws some money at you which you can then spend however you see fit :)

Frank B.

United States of America

Great way to think about work at a company!

Janet C.


great insights into how to think like an intrapreneur

Avellar M.


Super valuable information for anyone interested in being a game changer within their organization.

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