All great stories conform to a similar structure.
The Decoy Effect
The dark art of choice architecture.
The 'Foot In The Door' Effect
Selling anything is difficult. Thankfully, there’s one way to give yourself the best possible chance.
Why you should create a ‘stop doing’ list
Set the ‘to do’ list aside for a moment and create one of these instead.
Authority Bias
When conveying a message it matters who says it.
The 'Peak-End' Rule
Our memory works in mysterious ways when it comes to recalling experiences.
Our Top 5 Books About Storytelling
Keen to learn more about the art of storytelling? Try these books.
Our Top 5 Podcasts About Storytelling
Interested in learning how to tell better stories? Give your ears a gift with these podcasting gems.
Our Top 5 Talks About Storytelling
Make yourself a drink, sit back and enjoy these illuminating talks.
Our Top 5 Blogs About Storytelling
The below writers know a thing or two about storytelling.
Our Top 5 Documentaries About Storytelling
There is so much to learn about the art of storytelling. These films are a great place to start.
Breaking Through The Attention Filter
If you don’t make it past the filter it doesn’t matter what your story is about.
The Evolution of Storytelling
Whilst the technology used to tell them has evolved over time, at the core, stories have remained the same.
Accidental Inventions - The Slinky
How a spring originally designed for ships became a popular selling children’s toy.
5 reasons to include humour when storytelling
The different ways humour can help you tell your tale.