Ensure your Cannes Lions Festival experience is as good as it can be…
AI in Advertising and Marketing
Ai and the future of work and learning
What Is The Intention-Action Gap?
We've all been there. You set out with the best intentions – perhaps planning to walk each morning…
Review of Humanizing Rules by Christian Hunt
42courses had the pleasure of crossing paths with the brilliant mind of Christian Hunt at Ogilvy’s Nudgestock festival. We couldn't resist diving into his gem of a book, Humanizing Rules: Bringing Behavioural Science to Ethics and Compliance…
5 Ways To Make Your Day More Effective
The answers lie in taking a leaf out of Benjamin Franklin’s book.
The Best of Sir John Hegarty
A collection of his books, talks, and podcast appearances.
How to Use Behavioural Science For Brands
“Deny nothing, but doubt everything.” Byron Sharp
Our Top 5 Blog Posts This Year
August can be a slow month if you’re trying to be creative.
Before Design Thinking — Five Influential People You Should Know.
What can we learn from designers to bring into our thinking process and who led the way?