$10 experiments that built a multi-billion dollar brand
All by Aliza Rosenfelder
What Kendall Jenner’s Bikini Tells You About Behavioural Science
What do you do if you’re a small brand wanting Kendall Jenner to model your product in front of a large audience?
You master behavioural science.
5 Ways to Own the Room on Zoom
Follow this tip to own the room on Zoom.
How Less Than a Second Can Change Your Life
Whether you like it or not, people will judge you before you’ve even opened your mouth.
42 things I learnt in 2022
Though I can’t promise the answer to life, the universe and everything below, these 42 things I learnt will hopefully spark some inspiration!
Do You Fear Public Speaking?
Public speaking can feel as if you find yourself in the eye line of a lion who is yet to decide on lunch.
When to Ignore Productivity Gurus
Are people trying to attribute their own success to productivity instead of personality?
What is Authenticity?
“Halloween is the only time people can become what they want to be without getting fired.”
10 Books from Kilkenomics to Expand Your Brain
In some ways, I’ve always viewed economics the way I viewed sex. Those who insist on continuously talking about it hypothetically are the least likely to understand its practicalities.
When to Quit with Annie Duke
As the great Kenny Rogers said you’ve got to know when to hold them and know when to fold them.
10 Ways to Find a Creative Outlet Today
Sometimes waiting for inspiration is like waiting for the government to voluntarily give you a tax rebate. It could happen, but it’s infinitely more likely if you go after it.
3 Key Takeaways From our Podcast with Terry Behan
Terry Behan had two passions growing up: design and boxing. Luckily for us he chose the former as a career path.
Why are these logos interchangeable?
Like plastic surgery, logo design to flatten and reshape can work, but also runs the risk of creating a freakish result that nobody aspired to leaving you with no distinct identity.
Hanlon's Razor
Never attribute to malice that which can be adequately explained by stupidity.
Book Knowledge vs. Real Knowledge
There is a disconnect between what students can spew out in the space of a few hours and whether the metrics they’re tested on translate into meaningful life skills.