Making decisions is about balancing perfection with speed.
Get your think on
Take a leaf out of Bill Gates’s book and take a ‘Think Week’
Be a clear communicator
Poor communication leads to unsatisfactory outcomes.
Understanding your audience
The importance of empathy in product design.
Is it worth it?
How to decide if something is a good use of your time.
Staying true to your brand
When Nike turned down Alexander McQueen.
The Einstellung effect
When expertise works against you.
How do you solve hard problems?
It’s simple: by giving them to others.
How Churchill avoided decision fatigue by wearing children's clothes
The story behind Winston Churchill’s “romper” suits.
Mind Mapping
A helpful tool for generating ideas.
How to get more done
A great tip for list writing.
The Four Stages of Learning
Nobody enjoys feeling incompetent.
Five ways to generate business ideas
Simple models to uncover potential money-making concepts.
Why Barbie wasn’t invented by a toy company
How the best ideas often come from external sources.
Happiness by design
How pleasing aesthetics have a positive influence on mood.