Leadership quotes from global thought leaders to inspire your people management
Invisible to Invaluable - Podcast with the authors Jane Evans and Carol Russell
Podcast with the co-authors of Invisible to Invaluable - Unleashing the power of midlife women, Jane Evans and Carol Russell. Their manifesto blows open the ageism that's sidelined midlife women at work and in society, and sets out an empowering vision for a world where women over the age of 45 can unlock their full potential.
One copywriting book I always recommend
There are so many must-read copywriting books, but there’s one that I always recommend to copywriting beginners. And it’s also a great refresher for experienced copywriters to get new ideas for writing words that sell
Copywriters - a rallying cry! Podcast with Derek Walker
Advice on copywriting from the wonderful Derek Walker
Copywriting greatness awaits - 12 magic copywriting tips from David Ogilvy
12 quotes on Copywriting by the father of advertising, David Ogilvy. A great guide for junior copywriters and a fantastic refresher for those looking for copy inspiration. Plus 2 great videos of Ogilvy on camera giving insights into the mind of one of the original greats of advertising from Madison Avenue.
What’s the best brand essence ever?
Faster, higher, stronger has been the Olympic branding for almost a century. The brand essence of individual games do not spring to mind so easily. An examination of Olympic straplines and what marketers can learn from Mark Ritson, Rory Sutherland and the history of the Olympic games on rebranding and the need for a brand essence or purpose
Copywriting course online now!
Become a brilliant copywriter starting today.
How to score in a penalty shoot out - beat the psychology
The psychology of a penalty shoot out is something you would not wish on your worst enemy. How do you become a hero and not the villain. The real data shows that you need to think like a freak
How to speak like a leader, how to write a book and not be scared of public speaking - Simon Lancaster reveals all
Simon Lancaster is one of the world’s top speechwriters. In this video podcast he explains how to write the perfect speech, how to sound like an inspiring leader and gives lots of tips on everything to do with giving a killer speech… oh, and a handy hint on how not to be afraid of public speaking
How to differentiate your advertising to make an impact
How to differentiate your marketing using the RICE method to get attention from an audience outside your existing customer base with examples from Apple and Doritos… and how not to do it from every other corporation during 2020
#Nudgestock2021 - 3 highlights that will linger in the memory
3 of the most inspiring moments from Nudgestock 2021 with Rory Sutherland and Ogilvy.
Passion for learning, inspiration for a start-up and why is it called 42courses?
The origins story of 42courses.com, student reviews and a conversation with the founder Chris Rawlinson
Mark Bowden talks The Behavior Panel, Public Speaking and a Big Duck
Mark Bowden from The Behavior Panel discusses which is his favortie person discussed on The Behavior Panel, how to overcome fear of public speaking, body language and how he would tackle a horse-sized duck.
8 Lessons that Marketing can learn from Eurovision 2021
How to do great marketing strategy lessons from Eurovision 2021