How the human brain constructs more cause and effect scenarios than exist in reality.
All in Storytelling
The End Goal
What message do you want your story to leave?
The Curiosity Gap
Why the ‘cliffhanger’ in a story is just so irresistible.
The importance of a good headline
If you want your story to stand out make sure it’s got a headline that packs a punch.
Storyboarding
A tried and tested technique invented by Disney in the 1930s.
Archetypes In Storytelling
Why we see similar characters time and time again in different stories.
Chekhov's Gun
If it has no dramatic significance then it shouldn’t be there.
The Business of Storytelling
Storytelling makes the world of business go round.
The Protagonist
The driving force at the heart of any narrative.
Your Audience
Your audience are the most important part of a story. Ignore them at your peril.
What is a story?
What exactly do we mean by the word ‘story’?
The Three Act Structure
All great stories conform to a similar structure.
Our Top 5 Books About Storytelling
Keen to learn more about the art of storytelling? Try these books.
Our Top 5 Podcasts About Storytelling
Interested in learning how to tell better stories? Give your ears a gift with these podcasting gems.