Keen to become a better negotiator? Then follow these five steps.
All tagged Behavioural Psychology
Top 6 books on Behavioural Economics
Go on! It’s a lot sexier a subject than it sounds.
What the heck are 'descriptive norms'?
How we perceive the behaviour of others can greatly influence our own behaviour.
When incentives lead to bad behaviour
Incentives don’t always lead to good behaviour.
How Captain Cook solved the problem of scurvy on British ships
The true story of how the famous British explorer convinced his men to eat sauerkraut.