A tried and tested technique invented by Disney in the 1930s.
Archetypes In Storytelling
Why we see similar characters time and time again in different stories.
The Denomination Effect
How we’d rather spend small change than big bills.
Our Top 5 Talks On Artificial Intelligence
How soon before the robots come for your job?
What Is Your 'Circle of Competence'?
Understanding the limits of your own knowledge is important.
Chekhov's Gun
If it has no dramatic significance then it shouldn’t be there.
Why Brain Fitness Matters
The brain is like a muscle. Use it or lose it.
The Business of Storytelling
Storytelling makes the world of business go round.
The Protagonist
The driving force at the heart of any narrative.
Your Audience
Your audience are the most important part of a story. Ignore them at your peril.
'Morton's Fork'
A choice between two equally unpleasant alternatives.
The Pratfall Effect
Why imperfect beats perfect.
What is a story?
What exactly do we mean by the word ‘story’?