We sit down with the best-selling author of The Choice Factory to learn about applying behavioural science to marketing.
The Keats Heuristic
Why things that rhyme are more believable.
The Surprising Power Of Ideas That Don’t Make Sense
A review of Rory Sutherland’s new book ‘Alchemy’ .
Easier isn’t always better
Why we rate some experiences more highly if effort is involved.
The Octopus Inspired Basketball Shoe
How a seafood lunch led to a breakthrough in footwear design.
Nine-Enders
Why we make our biggest decisions when our age ends with the number nine.
Why context matters as much content
Would you believe Ed Sheeran would play a private gig for only $2?
Outthink your competition by thinking like them
How putting yourself in your competition's shoes can spark powerful ideas.
The Dr. Fox effect
Even experts can be tricked by meaningless jargon.
10 Big Questions To Ask Yourself
Some helpful prompts for positive change.
The blue butterfly that isn't really blue
How structural colour in the animal kingdom offers clues to a paint-free future.
What makes something desirable?
The famous designer Raymond Loewy and his ‘MAYA’ principle.
5 ways to be more proactive
Don’t wait for things to happen. Get out there and make them happen.
Why comparison is the thief of joy
Don’t set yourself unrealistic expectations.
Six ways to manage your mental health
Scientifically proven ways to boost your mood.