Simple models to uncover potential money-making concepts.
All tagged Creativity
Why Barbie wasn’t invented by a toy company
How the best ideas often come from external sources.
Fake it till you make it
An absence of resources demands creative thinking.
Is this guy the most creative employee of all time?
Why creativity should be seen as an opportunity and not an act of rebellion.
David Bowie’s ‘cut-up’ technique
Does this method explain the pop genius’ amazing consistency?
It's always been like that
Why the old way of doing things isn’t always the best.
Using Christmas to end war
The power of creativity to change behaviour.
Creativity for Business
New course now live!!
How to apply creative ideas
Thinking is the easy part.
Make the most of limited resources
How constraints often lead to more imaginative solutions.
Why brainstorming doesn't really work
It’s hard to be brilliantly creative on the spot.
Playing with the scale of your budget
A helpful way to remove the limitations on idea generation.
Sometimes a small change can have a big impact
It’s not always about reinventing the wheel.
If you can't beat them, join them
The clever idea behind Elvis’ manager selling anti-Elvis merchandise.
Brian Eno's oblique strategies
How a bunch of random cards can aid the creative process.