Not sure what a brand purpose is? Take a look at the 3 types set out by Tom Roach.
What is Goodvertising?
Not too sure what ‘Goodvertising’ is? Check out our short intro to the idea.
Rory Sutherland: Marketing as the Science of Exceptions
Discover the intrinsic link between the sciences of economics and marketing with Rory Sutherland.
We've got 99 problems, but a logo ain't one
The evolution of the 42courses logo…for now.
The Upsides to Failure
Success is nowhere near as good a teacher as failure.
Jonathan MacDonald: 7 Mindsets Needed to Create the Most Powerful Business Models
Don’t build a barrier to change; build a windmill and make it work for you.
Roald Dahl: 3 Tips to Reinvigorate Your Storytelling
What did Dahl do differently? Take inspiration from the juggernaut of Children’s Literature for your next story.
Pixar Shorts: A Masterclass in Storytelling
How keeping the key emotion in mind is Pixar’s secret storytelling weapon.
The Four New Core Values of the Marketing World by Chuck Porter
Read Chuck Porter’s views on what the marketing industry will look like post-lockdown.
Sir Martin Sorrell on Upcoming Positive Change in the Marketing Industry
Sir Martin Sorrell’s thoughts on the ad industry and business in a post-COVID world.
The £57,000 loudspeaker inspired by a garden snail
The story of the breathtakingly beautiful B&W Nautilus loudspeakers.
Embracing 'meme-ification'
Why being up to date with the internet’s favourite lingo can be in your favour.
Our How To Be More Creative course is now live!
Our latest course designed to help you come up with brilliant ideas.
The Disney Method
Explaining the clever technique Walt Disney used to generate ideas.
How to overcome the 'messy middle'
Why the struggle is nearly always worth it.