Become a brilliant copywriter starting today.
Inspiration can come from the most unlikely of sources.
The psychology of a penalty shoot out is something you would not wish on your worst enemy. How do you become a hero and not the villain. The real data shows that you need to think like a freak
Simon Lancaster is one of the world’s top speechwriters. In this video podcast he explains how to write the perfect speech, how to sound like an inspiring leader and gives lots of tips on everything to do with giving a killer speech… oh, and a handy hint on how not to be afraid of public speaking
How to differentiate your marketing using the RICE method to get attention from an audience outside your existing customer base with examples from Apple and Doritos… and how not to do it from every other corporation during 2020
The Cannes Lions Festival coming to you digitally from the 21st to 25th June.
Understanding the difference between tacit, implicit and explicit knowledge.
3 of the most inspiring moments from Nudgestock 2021 with Rory Sutherland and Ogilvy.
The origins story of 42courses.com, student reviews and a conversation with the founder Chris Rawlinson
Mark Bowden from The Behavior Panel discusses which is his favortie person discussed on The Behavior Panel, how to overcome fear of public speaking, body language and how he would tackle a horse-sized duck.