Podcast with the co-authors of Invisible to Invaluable - Unleashing the power of midlife women, Jane Evans and Carol Russell. Their manifesto blows open the ageism that's sidelined midlife women at work and in society, and sets out an empowering vision for a world where women over the age of 45 can unlock their full potential.
There are so many must-read copywriting books, but there’s one that I always recommend to copywriting beginners. And it’s also a great refresher for experienced copywriters to get new ideas for writing words that sell
12 quotes on Copywriting by the father of advertising, David Ogilvy. A great guide for junior copywriters and a fantastic refresher for those looking for copy inspiration. Plus 2 great videos of Ogilvy on camera giving insights into the mind of one of the original greats of advertising from Madison Avenue.
Coaching leaders can motivate and assist others to grow their skills, become stronger and work together more successfully.
Faster, higher, stronger has been the Olympic branding for almost a century. The brand essence of individual games do not spring to mind so easily. An examination of Olympic straplines and what marketers can learn from Mark Ritson, Rory Sutherland and the history of the Olympic games on rebranding and the need for a brand essence or purpose
Inspiration can come from the most unlikely of sources.
