Pete Judo is fast becoming an influencer in Behavioural Science due to his Youtube channel. Plus his new job at Ogilvy Change means he’s the best person to talk to find out how to start a career in Behavioural Science.
Pete Judo is fast becoming an influencer in Behavioural Science due to his Youtube channel. Plus his new job at Ogilvy Change means he’s the best person to talk to find out how to start a career in Behavioural Science.
Use this handy planning tool to improve your project plans.
Dan Nelken podcast on copywriting, creativity and how to begin your career in advertising
Learn how to write a blog with Nina Jervis who changed career by blogging to become a successful freelance writer
Create an authentic brand purpose that truly stands for what you believe in, not just some generic corporate word salad.
Bad UI design can cost a company millions. Make sure you don’t make the same mistake by learning about these 10 usability heuristics.
A list of recommended books, podcasts, articles and talks that will take you from zero to hero.
John Yorke, expert on storytelling and author of Into The Woods, talks about storytelling fundamentals and how great storytelling is all about learning
The cost of making poor decisions can be greatly reduced by employing these helpful tools.
3 examples of creative ads - but which are good and which are great?
Storytelling is the best way to gain attention and massive impact for your company. Learn the number 1 rule of storytelling through a great story
Louise Ward podcast speaking about the background to The Behavioural Science Club and her student review of 42courses
The IKEA Effect is a psychological trick (first discovered in a 2011 Harvard study) that makes you value the furniture more. But how does IKEA trick your brain into loving the furniture more?
5000 marketers voted The Choice Factory as the best ever book on advertising. Super accessible intro to behavioural Science and the decisions you make every day.
Cristiano Ronaldo has incredible fitness, physique and exercise routines - all fuelled by expertly designed sleeping patterns. Sleep powers Ronaldo’s repair and growth so that he can elongate his peak performance career.