The surprising answer depends on the type of praise you give
Melina Palmer Podcast - What your customer wants and can't tell you
Melina Palmer, speaks in a podcast about her book ‘What your customer wants and can’t tell you’, all about the neuroscience of consumer behaviour,
How to get a pay rise using behavioural science
Get a bigger pay rise using a cognitive bias to your advantage
Rory Sutherland podcast - Transport for Humans book
Rory Sutherland and Pete Dyson in a podcast about their new book, Transport for Humans
Be ready for the most amazing moment in your life
3 stories of why it’s important to learn and be ready for anything, including life-changing moments
You can learn anything that your heroes learnt
Learn anything, just like your heroes.
Rory Sutherland's brilliant brain pt 1 - bees waggle dance
Rory Sutherland connects ideas from such a wide range of sources. Discover the lessons that bees and their waggle dance can give to business
How to reply to an online customer complaint
Hug your haters and only reply twice
The best way to have a great idea is...
Look at Shakespeare, Mozart, Beethoven and some modern creative thinkers to learn how to have a great idea
The Power of Product Placement
Product placement is extremely powerful as evidenced by Squid Game, The Simpsons and James Bond
Pete Judo podcast - How to start a career in Behavioural Science (and as a YouTuber)
Pete Judo is fast becoming an influencer in Behavioural Science due to his Youtube channel. Plus his new job at Ogilvy Change means he’s the best person to talk to find out how to start a career in Behavioural Science.
What exactly is a S.W.O.T. analysis?
Use this handy planning tool to improve your project plans.
A self help guide for copywriters with Dan Nelken
Dan Nelken podcast on copywriting, creativity and how to begin your career in advertising
How to write a blog and how to become a freelance writer
Learn how to write a blog with Nina Jervis who changed career by blogging to become a successful freelance writer
Brand purpose that actually means something
Create an authentic brand purpose that truly stands for what you believe in, not just some generic corporate word salad.