Get inspired by some of history’s greatest copywriting.
Like so many when Covid changed our world, I turned to the wisdom of the ancients to make sense of the madness of modern life.
Handy rules of thumb that shed light on why things are the way they are.
The opposite of a good idea can be another good idea
How adding a simple cute penguin can make an add 80% more effective
Tell me the facts and I’ll learn. Tell me the truth and I’ll believe. But tell me a story and it will live in my heart forever.
Rory Sutherland recently said at an event, meeting his partner before the rise of online dating was like getting the last helicopter out of Saigon.
Handy rules of thumb that shed light on why things are the way they are.
It’s not just that they’re prickly.
The lowdown on why we create alternative narratives for past events.
Four strategies for helping you get more done in less time.
Handy rules of thumb that shed light on why things are the way they are.
As Picasso said, “Learn the rules like a pro, so you can break them like an artist.”