How To Outsmart Your Brain For A Better Life
““We all think that in the future, we are wonderful people. We will be patient, we will not procrastinate, we will exercise, we will eat well... The problem is we never get to live in that future. We always live in the present.””
We all have goals: get healthier, save money, build better relationships, or just make smarter decisions.
But let’s be real — sometimes, even the smallest changes feel impossible.
Why does progress so often seem like wading through treacle? The answer might not be what you think.
According to Dan Ariely, many of life’s challenges aren’t due to a lack of willpower but the result of predictable (and fixable) quirks in how our brains work.
That’s where his course, Behavioural Science for Life, comes in.
With practical insights and science-backed techniques, it shows you how to outsmart your instincts and design the life you deserve — one step at a time.
What You’ll Learn in ‘Behavioural Science for Life’
This isn’t “life hack” advice. It’s a practical, enlightening journey into how behavioural science can empower you to live smarter, without working harder.
1. Decision-Making Made Simple:
Ever feel paralysed by too many options? You’re not alone.
Research shows people are 10 times more likely to buy jam when presented with just six choices instead of 24. This course reveals how simplifying decisions helps you break through the clutter and get things done.
2. Motivation That Lasts:
Learn how to use intrinsic and extrinsic motivators to fuel your ambitions — whether you’re tackling a tough work project or sticking to a morning routine.
3. Smarter Spending:
Money decisions are rarely about maths.
For example, did you know paying with cash feels more painful than using a credit card? That’s because cash creates a visible reminder of value loss, while digital payments feel abstract.
This course offers simple tips for making better financial choices.
4. Better Relationships:
From work colleagues to romantic partners to friends, you’ll find practical ways to build stronger connections and how to negotiate with anyone.
Why This Course Matters
Life is not easy — it’s filled with distractions, biases, and sneaky obstacles.
But by understanding these behavioural traps, you can work with your brain (not against it) to build better habits, make smarter decisions, and stay motivated.
Who Should Join?
Anyone ready to live a more intentional life
Professionals wanting better decision-making skills
Financial planners looking to guide clients toward better choices
Curious minds interested in how human behaviour really works
Who Is Dan Ariely?
Dan Ariely, a pioneer in behavioural science and professor at Duke University, has written eight books, published over 100 academic papers, and conducted some of the field’s most memorable experiments.
His witty storytelling makes complex ideas fun and approachable.
By the end of Behavioural Science for Life, you'll not only think differently about how you behave but also be equipped with practical strategies to change your life for the better.
Ready to turn insights into action and unlock your best life?
