Inspiring quotes from a behavioural science superstar…
All tagged Books
Our Top 10 Books Of 2023
We’ve motored through a healthy number of books this year at 42courses…
Review of Humanizing Rules by Christian Hunt
42courses had the pleasure of crossing paths with the brilliant mind of Christian Hunt at Ogilvy’s Nudgestock festival. We couldn't resist diving into his gem of a book, Humanizing Rules: Bringing Behavioural Science to Ethics and Compliance…
Creativity: A Short And Cheerful Guide
A brief review of the excellent John Cleese book.
10 Books from Kilkenomics to Expand Your Brain
In some ways, I’ve always viewed economics the way I viewed sex. Those who insist on continuously talking about it hypothetically are the least likely to understand its practicalities.
Book Knowledge vs. Real Knowledge
There is a disconnect between what students can spew out in the space of a few hours and whether the metrics they’re tested on translate into meaningful life skills.
How to Use Behavioural Science For Brands
“Deny nothing, but doubt everything.” Byron Sharp
Our Top 5 Blog Posts This Year
August can be a slow month if you’re trying to be creative.
The Most Important Copywriting Books You Need to Read
As Picasso said, “Learn the rules like a pro, so you can break them like an artist.”
How to become an expert in UX Design
A list of recommended books, podcasts, articles and talks that will take you from zero to hero.
One copywriting book I always recommend
There are so many must-read copywriting books, but there’s one that I always recommend to copywriting beginners. And it’s also a great refresher for experienced copywriters to get new ideas for writing words that sell
Julia Cameron's 'Morning Pages'
The world’s best exercise for overcoming creative block.
10 Books To Consider Reading Now
Making the most of self-quarantine.
The 7 Habits of Highly Effective People
Learn the traits all high achievers have in common.