Inspiring quotes from a behavioural science superstar…
All tagged Decision Making
What are 'Opportunity Costs'?
When you choose something, you decide not to do something else.
What is 'Counterfactual Thinking'?
The lowdown on why we create alternative narratives for past events.
10 More Mental Models Worth Knowing
Helpful frameworks to clarify your thinking and improve your decision making and problem-solving skills.
Errors of Commission vs Errors of Omission
What’s the difference? Why do we talk so little about the latter?
5 Tools For Making Better Decisions
The cost of making poor decisions can be greatly reduced by employing these helpful tools.
42 of Rory Sutherland’s Best Quotes
Bite-sized wisdom from a marketing genius.
More Simple Rules For A Better Life
Simplicity is the key to living a good life.
10 Life-Changing Things They Don’t Teach In School
Study these topics to transform your life for the better.
What is confirmation bias?
How we try to find ways of agreeing with ourselves.
The 10/10/10 rule
A helpful tool for making difficult decisions.
Colin Powell's 40-70 Rule
Making decisions is about balancing perfection with speed.
How Churchill avoided decision fatigue by wearing children's clothes
The story behind Winston Churchill’s “romper” suits.
Nine-Enders
Why we make our biggest decisions when our age ends with the number nine.
Outthink your competition by thinking like them
How putting yourself in your competition's shoes can spark powerful ideas.