What do you do if you’re a small brand wanting Kendall Jenner to model your product in front of a large audience?
You master behavioural science.
All tagged social proof
What is the IKEA Effect? The psychology of IKEA explained
The IKEA Effect is a psychological trick (first discovered in a 2011 Harvard study) that makes you value the furniture more. But how does IKEA trick your brain into loving the furniture more?