Product placement is extremely powerful as evidenced by Squid Game, The Simpsons and James Bond
Pete Judo podcast - How to start a career in Behavioural Science (and as a YouTuber)
Pete Judo is fast becoming an influencer in Behavioural Science due to his Youtube channel. Plus his new job at Ogilvy Change means he’s the best person to talk to find out how to start a career in Behavioural Science.
A self help guide for copywriters with Dan Nelken
Dan Nelken podcast on copywriting, creativity and how to begin your career in advertising
How to write a blog and how to become a freelance writer
Learn how to write a blog with Nina Jervis who changed career by blogging to become a successful freelance writer
Brand purpose that actually means something
Create an authentic brand purpose that truly stands for what you believe in, not just some generic corporate word salad.
John Yorke podcast - Why Storytelling is so important
John Yorke, expert on storytelling and author of Into The Woods, talks about storytelling fundamentals and how great storytelling is all about learning
Good vs Great Advertising
3 examples of creative ads - but which are good and which are great?
Number 1 rule of Storytelling for business - learn from Christopher's story
Storytelling is the best way to gain attention and massive impact for your company. Learn the number 1 rule of storytelling through a great story
Louise Ward - Behavioural Science Club origins and learning with 42courses
Louise Ward podcast speaking about the background to The Behavioural Science Club and her student review of 42courses
What is the IKEA Effect? The psychology of IKEA explained
The IKEA Effect is a psychological trick (first discovered in a 2011 Harvard study) that makes you value the furniture more. But how does IKEA trick your brain into loving the furniture more?
The Choice Factory - brilliant book on Behavioural Science
5000 marketers voted The Choice Factory as the best ever book on advertising. Super accessible intro to behavioural Science and the decisions you make every day.
You snooze, you don't lose - How to sleep like Cristiano Ronaldo
Cristiano Ronaldo has incredible fitness, physique and exercise routines - all fuelled by expertly designed sleeping patterns. Sleep powers Ronaldo’s repair and growth so that he can elongate his peak performance career.
Jay Baer podcast on marketing with empathy, a good strategy
Your marketing strategy should be centred around empathy. Creating amazing surprise and delight benefits for every customer, every time they buy from you creates customer chatter. These talk triggers turn customers into volunteer marketers. A word-of-mouth strategy is the best way to increase awareness and conversion. Jay Baer tells you how to do it in this podcast about his book Talk Triggers
How to hire a great business leader and the 10 questions you should ask
Good leaders are not easy to find. Ask these 10 questions (with advice on the best answers) to find out if the person you are interviewing will be a great leader in your business