Look at Shakespeare, Mozart, Beethoven and some modern creative thinkers to learn how to have a great idea
The Power of Product Placement
Product placement is extremely powerful as evidenced by Squid Game, The Simpsons and James Bond
Pete Judo podcast - How to start a career in Behavioural Science (and as a YouTuber)
Pete Judo is fast becoming an influencer in Behavioural Science due to his Youtube channel. Plus his new job at Ogilvy Change means he’s the best person to talk to find out how to start a career in Behavioural Science.
What exactly is a S.W.O.T. analysis?
Use this handy planning tool to improve your project plans.
A self help guide for copywriters with Dan Nelken
Dan Nelken podcast on copywriting, creativity and how to begin your career in advertising
How to write a blog and how to become a freelance writer
Learn how to write a blog with Nina Jervis who changed career by blogging to become a successful freelance writer
Brand purpose that actually means something
Create an authentic brand purpose that truly stands for what you believe in, not just some generic corporate word salad.
The Principles of User Interface Design
Bad UI design can cost a company millions. Make sure you don’t make the same mistake by learning about these 10 usability heuristics.
How to become an expert in UX Design
A list of recommended books, podcasts, articles and talks that will take you from zero to hero.
John Yorke podcast - Why Storytelling is so important
John Yorke, expert on storytelling and author of Into The Woods, talks about storytelling fundamentals and how great storytelling is all about learning
5 Tools For Making Better Decisions
The cost of making poor decisions can be greatly reduced by employing these helpful tools.
Good vs Great Advertising
3 examples of creative ads - but which are good and which are great?
Number 1 rule of Storytelling for business - learn from Christopher's story
Storytelling is the best way to gain attention and massive impact for your company. Learn the number 1 rule of storytelling through a great story
Louise Ward - Behavioural Science Club origins and learning with 42courses
Louise Ward podcast speaking about the background to The Behavioural Science Club and her student review of 42courses
What is the IKEA Effect? The psychology of IKEA explained
The IKEA Effect is a psychological trick (first discovered in a 2011 Harvard study) that makes you value the furniture more. But how does IKEA trick your brain into loving the furniture more?