5000 marketers voted The Choice Factory as the best ever book on advertising. Super accessible intro to behavioural Science and the decisions you make every day.
You snooze, you don't lose - How to sleep like Cristiano Ronaldo
Cristiano Ronaldo has incredible fitness, physique and exercise routines - all fuelled by expertly designed sleeping patterns. Sleep powers Ronaldo’s repair and growth so that he can elongate his peak performance career.
Jay Baer podcast on marketing with empathy, a good strategy
Your marketing strategy should be centred around empathy. Creating amazing surprise and delight benefits for every customer, every time they buy from you creates customer chatter. These talk triggers turn customers into volunteer marketers. A word-of-mouth strategy is the best way to increase awareness and conversion. Jay Baer tells you how to do it in this podcast about his book Talk Triggers
How to hire a great business leader and the 10 questions you should ask
Good leaders are not easy to find. Ask these 10 questions (with advice on the best answers) to find out if the person you are interviewing will be a great leader in your business
42 inspiring leadership quotes to motivate your success
Leadership quotes from global thought leaders to inspire your people management
What are the things that make you happy?
Do more of the little things that bring you joy.
Invisible to Invaluable - Podcast with the authors Jane Evans and Carol Russell
Podcast with the co-authors of Invisible to Invaluable - Unleashing the power of midlife women, Jane Evans and Carol Russell. Their manifesto blows open the ageism that's sidelined midlife women at work and in society, and sets out an empowering vision for a world where women over the age of 45 can unlock their full potential.
One copywriting book I always recommend
There are so many must-read copywriting books, but there’s one that I always recommend to copywriting beginners. And it’s also a great refresher for experienced copywriters to get new ideas for writing words that sell
42 of Rory Sutherland’s Best Quotes
Bite-sized wisdom from a marketing genius.
Copywriters - a rallying cry! Podcast with Derek Walker
Advice on copywriting from the wonderful Derek Walker
Copywriting greatness awaits - 12 magic copywriting tips from David Ogilvy
12 quotes on Copywriting by the father of advertising, David Ogilvy. A great guide for junior copywriters and a fantastic refresher for those looking for copy inspiration. Plus 2 great videos of Ogilvy on camera giving insights into the mind of one of the original greats of advertising from Madison Avenue.
Coaching Leadership
Coaching leaders can motivate and assist others to grow their skills, become stronger and work together more successfully.
What’s the best brand essence ever?
Faster, higher, stronger has been the Olympic branding for almost a century. The brand essence of individual games do not spring to mind so easily. An examination of Olympic straplines and what marketers can learn from Mark Ritson, Rory Sutherland and the history of the Olympic games on rebranding and the need for a brand essence or purpose
What is the ‘Fresh Start Effect’?
How ‘temporal landmarks’ can help drive behaviour change.